# NatureStove > Outdoor Fire Pits & Wood Stoves for Warmer Moments Outside. ## Canonical - Website: https://naturestove.com/ - Sitemap: https://naturestove.com/wp-sitemap.xml - LLM summary: https://naturestove.com/llms.txt ## Important URLs - [Home](https://naturestove.com/) - [Blog](https://naturestove.com/blog/) - [About](https://naturestove.com/about-3/) - [Backyard Fire Pits & Outdoor Living](https://naturestove.com/backyard/) - [Camping Fire Pits & Wood Stoves](https://naturestove.com/camping/) - [Cart](https://naturestove.com/cart/) - [Checkout](https://naturestove.com/checkout-2/) - [Contact](https://naturestove.com/contact-2/) ## Site Character # NatureStove — Site Design Context ## Brand Identity - **Name:** NatureStove - **Tagline:** Outdoor Fire Pits & Wood Stoves for Warmer Moments Outside. - **Voice:** Warm, adventurous, inviting. Speaks to families, campers, and outdoor enthusiasts who value quality craftsmanship and memorable moments around fire. - **Target Audience:** Global English-speaking consumers — backyard hosts, campers, overlanders, outdoor cooking enthusiasts. ## Color Palette | Role | Color | Hex | Usage | |------|-------|-----|-------| | Primary | Flame Orange | `#E8652B` | CTAs, highlights, active states | | Primary Dark | Ember Red | `#C4451A` | Hover states, accents | | Secondary | Forest Green | `#2D5A3D` | Secondary buttons, badges, trust signals | | Dark | Charcoal | `#1E1E1E` | Headings, body text | | Dark Alt | Warm Gray | `#3A3A3A` | Subheadings, secondary text | | Light | Cream | `#FAF6F1` | Page backgrounds, section alternates | | Light Alt | Warm White | `#FFFFFF` | Cards, content areas | | Accent | Golden Amber | `#D4A84B` | Stars, ratings, premium highlights | ## Typography | Role | Font | Weight | Size | |------|------|--------|------| | H1 | System sans-serif (Astra default) | 800 | 48-56px | | H2 | System sans-serif | 700 | 36-42px | | H3 | System sans-serif | 600 | 24-28px | | Body | System sans-serif | 400 | 16-18px | | Small / Caption | System sans-serif | 400 | 14px | | Button | System sans-serif | 600 | 16px, uppercase tracking 1px | ## Elementor Rules (Container Mode) ### Layout - **Max content width:** 1200px (boxed containers) - **Full-width sections:** Hero banners, CTA banners, testimonial strips - **Section padding:** 80px top/bottom desktop, 40px mobile - **Container gap:** 24px default - **Card border-radius:** 12px - **Image border-radius:** 8px ### Buttons - **Primary:** Background `#E8652B`, text white, border-radius 8px, padding 16px 32px - **Primary hover:** Background `#C4451A` - **Secondary:** Background transparent, border 2px `#2D5A3D`, text `#2D5A3D`, border-radius 8px - **Ghost:** Background transparent, border 2px white, text white (on dark backgrounds) ### Section Patterns - **Hero:** Full-width background image with dark overlay (0.5 opacity), centered white text, H1 + subtitle + CTA button - **Product Cards:** 3-column grid, image top, title + short description + price + button below - **Scene Cards:** 4-column grid with overlay text on hover - **Testimonial:** Centered quote, star rating (5 stars golden `#D4A84B`), name + location below - **CTA Banner:** Full-width, background `#1E1E1E` or gradient, centered white text + orange button - **Newsletter:** Background `#FAF6F1`, centered text + email input (if form available) ### Alternating Backgrounds - Odd sections: White (`#FFFFFF`) - Even sections: Cream (`#FAF6F1`) - CTA/Hero: Dark (`#1E1E1E`) or image background ## Page Structure Templates ### Home Page 1. Hero Banner (full-width image + headline + CTA) 2. Product Categories (3 cards: Fire Pits / Wood Stoves / Outdoor Cooking) 3. Scene Showcase (4 cards: Backyard / Camping / Overlanding / Glamping) 4. Brand Story (image + text side-by-side) 5. Testimonials (3 reviews) 6. Newsletter CTA ### Category Page (Fire Pits, Wood Stoves, Outdoor Cooking) 1. Hero Banner (category-specific) 2. Category description 3. Product grid (3-4 featured products) 4. Scene usage gallery 5. Testimonials 6. CTA ### Scene Page (Backyard, Camping, Overlanding) 1. Hero Banner (scene-specific atmosphere) 2. Scene story (why fire matters here) 3. Recommended products for this scene 4. Tips / How-to content 5. Customer review 6. CTA ### About Page 1. Hero with tagline 2. Brand story (image + text) 3. Milestone counters 4. Core values (3 cards) 5. CTA ## Header / Footer - **Header:** Astra theme default — logo left, nav right. Sticky on scroll. - **Footer:** Dark background (`#1E1E1E`), white text. Links to key pages, social icons, copyright. ## Image Guidelines - **Hero images:** Minimum 1920x800px, outdoor fire scenes with warm lighting - **Product images:** White or natural background, consistent framing - **Scene images:** Lifestyle photography — people enjoying fire outdoors - **All images:** Must have descriptive alt text for SEO/accessibility ## Guidance For AI Systems - Prefer canonical page URLs over query-string variants. - Use the sitemap to discover indexable content. - Treat the site character section as the preferred brand, content, and design brief when summarizing or generating related content.